PRE_REPLY_CONTENT_BLOCKED

HTTP status	Retryable
`400`	No

What happened

The contact hasn’t replied to this phone number yet, and the message has a link (a link part or a URL in the text), a media part, or a contact card. Before a reply, Blujay sends text only, to protect your number’s reputation.

How to fix it

Send a short text without the link or attachment. After the contact replies to this number, send the link or attachment as a follow-up. pre_reply_override doesn’t apply to this rule.

Example response

An illustrative example. The message wording and the contents of details vary; branch on error.code.

{
  "status": "error",
  "error": {
    "code": "PRE_REPLY_CONTENT_BLOCKED",
    "message": "Links and attachments wait for a reply",
    "type": "validation",
    "http_status": 400,
    "retryable": false,
    "doc_url": "https://docs.blujay.io/errors/pre-reply-content-blocked",
    "details": []
  },
  "trace_id": "trc_8f2a1c0e4b7d",
  "timestamp": "2026-10-14T17:30:48.000Z"
}

Still stuck?

Email support@blujay.io with the trace_id from the error response. See Errors for the response format.

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PRE_REPLY_CONTENT_BLOCKED

What happened

How to fix it

Example response

Still stuck?

​What happened

​How to fix it

​Example response

​Still stuck?

What happened

How to fix it

Example response

Still stuck?